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This website is produced by Forward Financial Media, LLC, (FFM) based in California. Founded by Bruce Rinehart and Mary Rinehart, FFM seeks to produce media properties that add sustainable options to the world of financial information. was begun in 2008 under the domain This new domain with new content updated from the experience of the 08-09 recession with the addition of a resource directory and an advisor database, is the premiere starting point for individuals interested in investing in a more responsible way.